Collins Quarter

Rebrand, menu and marketing.

To tackle this challenge, I embarked on an extensive research phase, immersing myself in the history and atmosphere of Collins Quarter. This involved visiting the restaurant, researching the history behind the restaurant and developing an understanding of the target audience. Armed with insights and inspiration, I began sketching and conceptualizing various logo designs, exploring different visual styles that would resonate with the target audience. After several rounds of iteration and feedback, a refined logo emerged that encapsulated the essence of Collins Quarter—sophisticated, yet approachable, with a nod to its Georgian roots.

With the logo as the cornerstone of the rebranding effort, I proceeded to develop a comprehensive brand identity system that extended across various touchpoints. From menus to coasters and posters, each element was meticulously crafted to reflect the restaurant’s unique personality and ambiance. Drawing from the colors, typography, and imagery inspired by Savannah’s architectural landmarks and culinary traditions, the branding materials were designed to evoke a sense of warmth, elegance, and culinary adventure.