Angie’s Florals

Branding and marketing

The challenge for the Angie’s Florals branding project was to create a simple and clean identity for a florist brand that embodies the beauty and elegance of flowers. The goal was to utilize floral imagery while maintaining a minimalist aesthetic that appeals to a modern audience.

Through a series of sketches and mood boards, I explored various floral motifs and typography styles, seeking to strike the perfect balance between simplicity and sophistication. By carefully selecting color palettes and design elements, I crafted a visual identity that evokes a sense of tranquility and grace with a timeless aesthetic. The result is a beautifully crafted brand identity that captures the essence of Angie’s Florals. The use of floral imagery adds a touch of elegance and femininity, while the clean and minimalist design elements create a sense of modernity and sophistication.