Drop Shot Tennis Club

Branding and Marketing

The challenge for the Drop Shot Tennis Club branding project was to create a minimal and classic identity that embodies the essence of the club while appealing to both casual players and serious enthusiasts. To achieve this, I began by conducting thorough research into the history and culture of tennis, paying close attention to iconic symbols and typography associated with the sport. Drawing inspiration from classic tennis club logos, I crafted a series of sketches to explore various design directions, focusing on simplicity and timelessness. After selecting the strongest concept, I refined the logo and typography to ensure a cohesive visual identity that resonates with the target audience.

The result is a sophisticated and timeless branding solution that captures the elegance and tradition of tennis while maintaining a modern aesthetic. The minimalist logo featuring a stylized tennis racket subtly communicates the club’s focus on the sport, while the clean typography adds a touch of refinement. Overall, the Drop Shot Tennis Club branding successfully establishes a strong and memorable identity that reflects the club’s values and attracts players of all levels.